Writing The Next Chapter

My agency, Lift UX, had a strong book of business, designed and engineered multiple award-winning projects, and had two Emmy nominations (The Walking Dead Story Sync and Mad Men: The Fan Cut). With its success, we generated some interest from a long-time competitor, 10up, a full-service digital agency in our space (now known as Fueled). After almost 18 months of conversations, I led the acquisition of Lift UX in 2017 and joined 10up as their VP, Client Strategy, bringing along my entire team.

Based on my exceptional interpersonal skills, strong creative vision casting, and relentless desire for the hunt, I continuously helped to scale business growth by focusing most of my time on client strategy, project management, business development, sales, and partnerships. After helping integrate 10up into Fueled, I exited in June of 2025 to pursue other opportunities and projects.

I have over 18 years of experience managing remote teams, UX and visual design, business development, strategy, and building digital products. I’ve had the pleasure of working with some fantastic clients over the years, including Disney, AMC Networks, Pepsi Co, Frito-Lay, Kansas University, Microsoft, Sara Lee, Allergan, WCG, HID Global, Chewy, GoDaddy, Washington University, Tenaris, Meta, Publix, A+E Networks, DaVita, and many others.

I’m passionate about remote work, automation, incorporating artificial intelligence into business workflows, digital strategy, creating new design experiences, managing and growing distributed teams, providing excellent customer service, coaching others to be their best, and building long-lasting relationships with my clients. Most importantly, we’ll always have fun doing so!

Today, I’m a fractional sales lead, strategist, designer, and engineer, and the founder of what I’m codenaming “The Collective”. After nearly two decades in agencies, I saw the same pattern over and over: overworked teams, compressed timelines, margin-chasing, and clients left with an experience that didn’t match the quality of the work. So I’m building the reset. “The Collective” brings together the best designers, engineers, and strategists I’ve worked with across my career to help people execute their digital work, from product strategy, UX, and content to video, SEO/AEO, enterprise CMS, eCommerce, and custom development.

Do we lean into AI? We sure do, but we can deliver your entire project without it if you’d prefer. Either way, the work is done safely. We assess every tool before it touches your project, a senior person reviews every line of code and every deliverable, and nothing ships without experienced human judgment behind it. The model keeps us lean and economical without cutting corners on craft, and your experience as a client matters as much to us as the work itself.