Photo of a large mountain known as El Capitan, located at Yosemite National Park in Northern California.

A Friendly Business-Minded & Strategic Creative–Loves People

I was one of the founding partners of Lift UX, a full-service design agency that was built on a remote work model. My vision for Lift was to create an agency focused on user experience design using my favorite CMS, WordPress. After running the agency for nearly eight years (2009-2017) while living in Tampa, Florida, and investing thousands of dollars into different projects (UpThemes.com, Faithmade.com, RemoteJobs.com, A Co-Working Space in Dallas, TX, and a few others), I took a step into the next chapter in my life.

The Next Chapter

I’m passionate about remote work, automation, incorporating artificial intelligence into business workflows, digital strategy, creating new design experiences, managing and growing distributed teams, providing excellent customer service, coaching others to be their best, and building long-lasting relationships with my clients. Most importantly, we’ll always have fun doing so!

A New Beginning, with OHO

Earlier this year (2026), I joined the wonderful team at OHO as their new Principal of Web Solutions Strategy. We do some incredible enterprise work in strategy, design, UX, development, SEO/AEO, and digital marketing. We focus mainly in the higher education space helping our clients increase their enrollment numbers by building content strategy that helps our customers engage prospective students, and increase AI Visibility for those customers with over 25 years of experience working with some of the largest schools in the world. Reach out if you’d like to discuss a project!!!

Writings & Ramblings

Thoughts on design, UX, technology, and the occasional life
update—what I’m building, learning, and questioning along the way.